Meagen It’s no secret at this point that I’ve joined Legging Army as an affiliate sales person. I loved their product and I saw another opportunity to be passionate about something that could also help build my business and wardrobe. I had a lot of friends in the LuLaRoe business and for a while I toyed with the idea of signing up as a consultant. I just realized that the financial commitment was too much for me and the drain on my already sapped time schedule was not doable for me right now. Legging Army provided me an opportunity to jump on board with something that was really popular and fun but also affordable and awesome. When I started this journey I needed to find a way to mix not only my Legging Army and LuLaRoe outfits but also my friends and clients.
Legging Army and LuLaRoe are a comparable product in a lot of ways, that can be difficult to convey to clients.
Now that I’m in a “direct sales” kind of business I need to be able to show, through example, that something can be done. I can’t just say “this is a great product, buy it.” that doesn’t work. It’s important for my readers and my clients to see that I believe in what I’m doing and what I’m selling. I love Legging Army and I truly believe that it is comparable to LuLaRoe but every person is different. Instead of telling you to do this, that, or the other thing, I’m going to show you how I mix my Legging Army and LuLaRoe worlds!
Outfits
Legging Army and LuLaRoe both sell leggings. That’s obvious right? They’re both super soft, double brushed polyester blends, they’re available in kids sizes, one size, and plus size. They have a variety of prints, solids, skirts, shorts, and more. As far as product goes they’re riding the same lines. One of the main differences at this point is the shirts. I feel in love with the perfect T from LuLaRoe so I have a few of them that I wear often. Instead of choosing to only wear them when I have LuLaRoe leggings on, I also wear them with my Legging Army styles. Today I wore my grey perfect T and my Boho Gypsy leggings. I received several compliments on this outfit and it was so easy to say “oh this is one of each, let me introduce you to my Legging Army business.” I find that when people ask, it’s so much easier to say “here’s my card” and explain how Legging Army is a product that they need to try!
Clients / Business
It’s a totally different ballgame when it comes to simply trying to motivate LuLaLovers to try Legging Army. When it comes to Legging Army and LuLaRoe crossover I find that it’s kind of challenging to get people to make the switch. For some reason there is this loyalty that people seem to think they can’t mix and match their products. So far, I’ve noticed that once people give Legging Army a chance, they’re hooked. The prices are phenomenal, mixed with my discounts and sales you can’t go wrong! In my Facebook group I often run sales and deals so that people can try a pair with even less of a commitment!
These are some of the ways that I’ve built my group over the last several days. These are also ways you can get non-believers to give Legging Army a shot!
Ways to Build Your Legging Army Business:
- Giveaways: nothing draws people in more than a giveaway…much like the one I’m running right now on this post.
- Posts in LuLaRoe groups: be careful here, not all groups allow this. I joined some legging groups and shared my info there. I also run a BST group for LuLaRoe and I advertise in there!
- Shows / Events: I have some great options coming up this fall and winter for some local trade shows and events. Vendor fairs are an awesome opportunity to show people your product up close and personal. They can feel it, even try it on, purchase it same day! It’s much more fun for them and it can really translate into future business.
- Flyers / Business Cards: I printed some on my computer until my Legging Army business cards arrive. It gives them the info on where to find my sales group, where to shop with my link, and how to contact me. I’ve been leaving them all over town and in any place I can post flyers! This can help drive sales in an easy and cheap way.
- Boosted Posts on Facebook: I started a group, I don’t have fan page, I don’t think they translate to sales quite as much as the group so that was just a personal choice. I boost posts on Facebook trying to drive traffic to my group page and my shopping link. For as little as a few dollars I can reach hundreds and thousands of new people.
- Word of Mouth: I utilize my friends and family to spread the word. I dropped off business cards with most of them so they can hand them out to people they know and meet!
- Social Media: I post to all the social channels using this blog! You can start a blog for free to solely work on your Legging Army business if you want. People spend HOURS every day on these channels. You can easily make videos, posts, and more to spread the word and get people shopping with you!
- Live Sales: I usually have a little bit of notice for restocks. I grab must have prints in all sizes and host live sales. People can get the same pricing from me, I make a little less but I’m able to get sales for my group and help out my clients. I love this.
- Incentives: create customer loyalty programs. I’ve printed them at home. Sharpie them on the back with names and birthdays, it’s easy to manage and even easier to inspire people to repeat their business with you!
